Process over prompts. Systems over shortcuts. The complete framework for building marketing systems with AI—from research to revenue, across every business type.
The philosophy, layers, and tools that make Vibe Marketing work.
Everyone's selling hype. You're selling compound growth. The boring angle is incredibly differentiated.
If you've spent any time using AI for marketing, you've probably noticed something frustrating: Everyone has the same tools. Everyone's reading the same prompting guides. And everyone's output sounds... the same.
Generic headlines. Corporate-speak copy. Email sequences that read like they were written by a committee of robots who've never actually sold anything.
You've tried better prompts. You've tried longer prompts. You've tried prompt chains and templates and "the ultimate marketing prompt pack."
And the output is still... fine. Just fine.
Here's what I figured out after 18 months of building marketing systems with AI: The problem isn't your prompts. The problem is that prompts are instructions. What you actually need is methodology.
"The mistake is not spending enough time in research. Cast a wide net, gather deep context."
"AI generates options. Your taste picks winners. That's your advantage."
"With the right frameworks, you can go from zero to shipped in hours."
"Everyone's selling hype. Confidently boring compound growth wins."
"Use task-based agents: SEO expert, conversion expert, strategy expert. Fresh perspectives every time."
Vibe Marketing works because it stacks three layers that most people try to do with prompts alone.
┌─────────────────────────────────────────────────────────────┐
│ LAYER 3: PROCESS │
│ The right sequence of operations │
│ Research → Foundation → Structure → Assets │
├─────────────────────────────────────────────────────────────┤
│ LAYER 2: METHODOLOGY │
│ Skills = actual marketing frameworks loaded │
│ Schwartz, Hopkins, Ogilvy, Halbert—not prompts │
├─────────────────────────────────────────────────────────────┤
│ LAYER 1: RESEARCH │
│ MCPs = real-time information access │
│ Perplexity, Firecrawl, Playwright │
└─────────────────────────────────────────────────────────────┘MCPs (Model Context Protocol) let Claude access real-time information, scrape websites, take screenshots, and generate creative assets—all without leaving your IDE.
Skills are markdown files containing actual marketing methodology. Not prompts—frameworks. Eugene Schwartz's stages of market sophistication. The Halbert copywriting principles. David Ogilvy's research methods. Years of expertise compressed into instructions Claude can execute.
The right order matters. Research before positioning. Positioning before copy. Copy before design. Skip a step, and everything downstream suffers.
"I like to be in one place. Use MCPs to bring tools to me versus having to go around to different tools."
| Tool | What For | Impact |
|---|---|---|
| VS Code | IDE where everything lives | One workspace, no switching |
| Claude Code | AI agent with file access | Agentic execution |
| Whisper Flow | Voice → text prompting | 2x faster than typing |
| MCP | What For | Impact |
|---|---|---|
| Perplexity | Deep market research | Comprehensive insights |
| Firecrawl | Scrape 100s of pages | Scale competitor analysis |
| Playwright | Browser automation + screenshots | Visual design inspiration |
| Glif | Generate images/videos | Custom creative at scale |
The methodology that makes the difference. Not prompts—frameworks.
These skills are available at thevibemarketer.com/skills
The 6 frameworks that drive every Vibe Marketing build.
The mistake most people make? Not spending enough time in research. Cast a wide net. Gather deep context. Let AI work with real information.
Cast a WIDE net. Gather DEEP context. Let AI work.
We are creating a [TYPE OF BUSINESS]
Example: "AI consulting agency for B2B SaaS"
Targeting: [AUDIENCE + REVENUE RANGE + INDUSTRY]
Example: "$2-10M SMBs in fintech who struggle with AI adoption"
What makes us different: [YOUR UNIQUE APPROACH/METHODOLOGY]
Example: "We use a confidently boring, systems-first approach
leveraging Claude Skills + MCPs vs. typical AI hype"
Current state: [Starting point]
Example: "No online presence. Starting from scratch."
Research Goals:
• Market landscape & key competitors
• Customer pain points & positioning gaps
• Pricing models & service packaging
• Enterprise best practices to repackage for our targetSave everything as .md files in your project folder:
market-research.mdcompetitor-analysis.mdpain-points.mdopportunity-gaps.mdThis context feeds into ALL subsequent tasks. 30-60 minutes of boring research = exceptional output for everything that follows.
You created something with AI. Is it REALLY good? Or just looking good? Task-based agents give you objective validation.
"Spin up task-based agents to review this:
1. Agency Growth Expert
2. SEO Specialist
3. Conversion Expert
4. [Industry-specific expert]
Each analyzes from their perspective.
Synthesize: Where do they agree?"For high-stakes decisions, bounce between models:
Claude 4.5 Opus → Create first version
↓
Gemini 3 Pro → Critique it
↓
Claude 4.5 Opus → Refine based on feedback
↓
GPT-5.2 → Final validation
↓
Perplexity → Fact-check10 minutes of review = 10 hours saved on rework.
This isn't a vague framework. It's the exact journey we take on every build.
RESEARCH → FOUNDATION → STRUCTURE → ASSETS → ITERATIONBefore we write a single word, we understand the landscape. MCPs give Claude real-time access to information.
Define who you are and how you're different. Everything else builds on this.
Map the territory. What should you create? What should you target?
Build the actual marketing materials. This is where methodology makes the difference.
The critical step most people skip. First drafts are starting points.
You have research but too many options. Here are 6 methods for choosing.
Spin up 3-5 expert agents → Each analyzes independently → Where do they overlap? That's your answer.
When: You have research but too many options
Job: Get objective validation from multiple perspectives
Claude 4.5 Opus (create) → Gemini 3 Pro (critique) → Claude 4.5 Opus (refine) → GPT-5.2 (validate) → Perplexity (fact-check)
When: High-stakes decisions need external validation
Job: Break the echo chamber, stress-test ideas
"We have this research. Here's the goal. What do you recommend?"
When: Overwhelmed by options, need AI to synthesize
Job: Get clear recommendation with reasoning & trade-offs
Impact vs Effort → Speed to value → Resource requirements → Risk level
When: Too many options pass initial filter
Job: Prioritize ruthlessly by what's doable NOW
What are competitors doing? → What's working? → Where are gaps? → Which option fills biggest gap?
When: Choosing positioning, messaging, or product direction
Job: Validate against real market data
Imagine 12 months from now → We chose Option A → What does business look like? → Repeat for Option B → Compare
When: Strategic decisions with long-term impact
Job: Project outcomes to see which future looks better
17 marketing methodology skills. Upload to any AI. Built the methodology behind $369k+ in results.
$199 One-TimeNot prompts—methodology. Every skill contains years of marketing expertise.
Routes you to the right skill based on your goal. No blank page syndrome.
Define personality and tone. Consistent voice across all content.
Find differentiation. 8 frameworks for hooks that stand out.
6 Circles Method. Find SEO opportunities competitors miss.
High-converting opt-in concepts. Offers that bridge to paid.
The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.
Output: 3-5 distinct angles with psychology, headline directions, and when to use each.
Landing pages that convert. Sales copy that sounds human.
Welcome, nurture, conversion. Automated flows that work.
9 formats for engagement. Content people actually read.
Ranking content that reads human. Not AI slop.
1 piece → 15+ assets. Multi-platform reach.
Most lead magnets die in the inbox. The gap between "opted in" and "bought" is where money is made or lost.
DELIVER → CONNECT → VALUE → VALUE → BRIDGE → SOFT PITCH → DIRECT PITCH| Day | Purpose | |
|---|---|---|
| 1 | 0 | Deliver the lead magnet |
| 2 | 2 | Share your story, build rapport |
| 3 | 4 | Teach something useful (quick win) |
| 4 | 6 | Teach something else (builds authority) |
| 5 | 9 | Show what's possible with more help |
| 6 | 11 | Introduce the offer gently |
| 7 | 14 | Make the direct ask |
Research + creative direction. Briefs that produce results.
General image creation with optimal prompts.
Hero images, lifestyle shots. E-commerce ready.
Product reveals, motion content. Video ads at scale.
Platform-optimized visuals. LinkedIn, Instagram, YouTube.
UGC-style presenter videos. Lip-sync without filming.
Production-grade web pages. No AI tells.
The creative skills connect to Glif MCP to generate actual images and videos. Research → Brief → Generate → Select winners.
How skills chain together for different outcomes.
"Know who you are"
Output: Voice profile, 3-5 positioning angles, clear differentiation. Everything downstream builds on this.
"Turn visitors into customers"
Output: Landing page copy, production-ready design, opt-in offer that converts.
"Get discovered"
Output: Keyword strategy, ranking content, 15+ social assets from every piece.
"Build relationship over time"
Output: Welcome series, ongoing newsletter, consistent social presence from email content.
| Business | Primary Stack | Secondary Stack | Why |
|---|---|---|---|
| Info/Education | Foundation → Conversion | Traffic → Nurture | Authority-first, then scale |
| Consulting/Agency | Foundation → Traffic | Nurture → Conversion | Visibility → relationships → clients |
| E-commerce | Conversion → Traffic | Nurture (email focus) | Product pages + paid, then retention |
| SaaS | Conversion → Nurture | Traffic (SEO) | Trial → activation → expansion |
How to apply Vibe Marketing to your specific business type.
Courses, coaching, communities, digital products
"Not another marketing bro promising you'll 10x"
"What took me 5 years, packaged for you"
"Not just a course—a room of practitioners"
"Here's what [specific person] built in [timeframe]"
Angle: The Anti-Hack
"Everyone's selling productivity hacks. We're building productivity systems. Hacks break. Systems compound."
Headline directions:
Services, client work, B2B
"We only work with [specific niche]"
"Our proprietary [Process Name] ensures..."
"We've generated [specific outcome] for [# of] clients"
"No fluff. No BS. Just the work that matters."
Best clients come from best clients. The content builds the reputation. The reputation generates referrals. The referrals become case studies. The case studies become content. Compound.
Angle: The New Model
"Traditional agencies charge $15k/month and take 3 months. We ship in 3 weeks for a flat fee. Same results, 10x faster."
Headline directions:
Physical products, DTC, retail
"Why we chose [specific material/process]"
"I built this because..."
"Not for everyone. Built for [specific person]."
"For people who [identity marker]"
Every customer photo is an ad. Every review is copy. Every unboxing video is content. You're not creating marketing—you're curating what customers already give you.
Angle: The Heirloom Positioning
"Your grandmother's pan lasted 50 years. Yours should too. We make cookware you'll hand down, not throw out."
Headline directions:
Software, apps, tools
"The [category] that just works"
"Get started in 5 minutes, not 5 weeks"
"Built for teams already using [popular tool]"
"No implementation fees. No sales calls. Just sign up."
Every integration is a distribution channel. You're not just connecting tools—you're connecting audiences. Their users become your users. That's compounding through partnership.
Angle: The Anti-Complexity
"Monday, Asana, ClickUp—they all became the bloatware they replaced. We kept it simple so you can actually use it."
Headline directions:
The Vibe Marketing way: AI generates, humans curate, systems compound.
AI-assisted, human-verified. Quality over volume. Find the gaps, not the crowd.
One template, many pages:
[Your service] for [industry] → 50+ pages[Your service] in [city] → Local landing pages at scale[Tool] vs [tool] → Comparison pages for each competitorBest [solution] for [use case] → Use case pagesBefore publishing ANY AI-generated content:
Research → Brief → Generate → Select winners. AI creates variants, you pick what converts.
| Skill | Output | Platform |
|---|---|---|
| AI Social Graphics | Static images, carousels | Meta, LinkedIn |
| AI Product Photo | Hero shots, lifestyle images | Meta, Google Shopping |
| AI Product Video | Product reveals, demos | Meta Reels, YouTube |
| AI Talking Head | UGC-style testimonials | Meta, TikTok |
Google's AI assistant can help design campaigns. Feed it assets from your Glif-generated library:
One piece becomes many. Every asset compounds. The boring stuff that wins.
INPUT: 1 Core Piece
(blog post, podcast, video, client work, internal process)
↓
Content Atomizer Skill
↓
OUTPUT: 15+ Pieces
├── LinkedIn: Long-form post, carousel, poll
├── Twitter/X: Thread, single tweet, quote angle
├── Instagram: Carousel, Reel script, story series
├── Email: Newsletter section, nurture content
└── Video: YouTube script, Shorts script, podcast pointsCreate UGC-style content without being on camera:
Real outputs from a real session. Not mockups—actual deliverables.
These aren't mockups. Every example below is a real output from a recorded build session. The demo project: "Boring Business Marketing" — an AI marketing agency for overlooked industries. Watch the full session, then explore the outputs.
Built in one session using the Brand Voice, Positioning Angles, and Direct Response Copy skills. From research to shipped landing page.
Programmatic video ad built with Remotion for this playbook's paid acquisition. Terminal-style animation that matches the brand aesthetic.
The Brand Voice skill analyzed existing content and extracted a complete voice profile. This guided every piece of copy in the session.
Sounds like a smart friend who's figured out what actually works and is sharing it without the hype. Confidently boring—embraces the unglamorous stuff that compounds over time while everyone else chases shiny tactics. Direct, practical, and refreshingly anti-bullshit.
7-email sequence built with the Email Sequences skill. Each email has a specific job in the conversion journey.
Immediate value delivery. Link to lead magnet + "how to use it in 10 minutes" + reply prompt to learn their biggest challenge.
The $127K agency lesson. Builds relatability with "boring business" owners who've been burned by agencies focused on sexier clients.
Reframe "boring" as competitive moat. While others chase trends, you build compounding systems.
Concrete before/after examples. Show real outputs, real timelines, real results.
Address the "my business is too boring for this" objection. Case studies from manufacturing, distribution, trades.
Stack testimonials from similar businesses. Specificity > generality.
Direct invitation to book a strategy call. Callback to the agency story. Clear next step.
Deep research conducted with Perplexity MCP at the start of the session. This informed every strategic decision.
SMBs in "boring" industries are underserved by AI marketing. Agencies chase sexy DTC brands. Enterprise tools are too expensive. The gap: agency-quality output at SMB budgets for overlooked industries.
| Alternative | The Weakness |
|---|---|
| Traditional Agencies | $8-15K/mo, slow delivery, junior account managers on "boring" accounts |
| DIY with AI Tools | Time-intensive, no methodology, generic output |
| Enterprise Platforms | $5K+/mo, complex implementation, overkill for SMB needs |
| Freelancers | Inconsistent quality, limited scope, no systems |
The research validated the "Overlooked Champion" positioning:
"AI marketing for the industries the 'cool' agencies ignore. Manufacturing, distribution, trades, professional services—businesses that make things and do things, not just apps and DTC brands."
The Lead Magnet skill generated 5 concepts and helped select the one that bridges best to the paid offer.
Not just another checklist—a complete system blueprint that captures the exact methodology used to build a marketing machine in one session. This document became the lead magnet for the Boring Business Marketing offer.
Real-time web research, competitor analysis, keyword validation. Turns AI from librarian to researcher.
Pre-loaded frameworks and principles. Compressed expertise that transforms generic output into expert-level work.
Foundation → Structure → Assets. Building in the right order so every phase creates inputs for the next.
| Asset | Purpose |
|---|---|
| Brand voice profile | Foundation for all content |
| 5 positioning angles | Differentiation options |
| Keyword strategy + 90-day calendar | SEO roadmap |
| 2 production-ready landing pages | Conversion points |
| Sitemap + robots.txt + schema | SEO infrastructure |
| 7-email welcome sequence | Lead nurture |
| 4-email re-engagement sequence | Non-converter recovery |
| 4 weeks of newsletter content | Ongoing relationship |
Not in months. In one working session.
Second landing page optimized for organic search targeting the "boring business marketing" keyword cluster discovered during research.
Every output above was created in one recorded session using the skills and frameworks in this playbook. The landing pages, the video ad, the research, the lead magnet, the emails—all built with the same system you're learning.
Everything below is actual output from a real build session. AI marketing for overlooked industries like manufacturing, distribution, and trades.
Sounds like a smart friend who's figured out what actually works and is sharing it without the hype. Confidently boring—embraces the unglamorous stuff that compounds over time while everyone else chases shiny tactics. Direct, practical, and refreshingly anti-bullshit.
"AI marketing for the industries the 'cool' agencies ignore"
Headline directions:
"The boring stuff that compounds while you sleep"
Headline directions:
"What takes agencies 3 months, we ship in 3 weeks"
Headline directions:
These prompts invoke the skills. Copy them, adapt them, use them.
// Initial Research Prompt
We are creating a [TYPE OF BUSINESS] targeting [AUDIENCE].
What makes us different: [UNIQUE APPROACH]
Use the Perplexity MCP to deeply research:
- Market landscape & key competitors
- Customer pain points & positioning gaps
- Pricing models & service packaging
- Best practices to repackage for our target
Save findings to /research folder as .md files.// Brand Voice Extraction
Use the Brand Voice skill to analyze this content and
extract a voice profile:
[PASTE EXISTING CONTENT]
Output: voice-profile.md with traits, vocabulary guide,
do's and don'ts.// Positioning Angles
Use the Positioning Angles skill.
Context:
- Product: [WHAT YOU SELL]
- Transformation: [WHAT LIFE LOOKS LIKE AFTER]
- Competitors: [WHO THEY'D BUY FROM OTHERWISE]
Output: 3-5 angles with psychology and headline directions.// Keyword Research
Use the Keyword Research skill.
Business: [YOUR BUSINESS]
Audience: [WHO YOU SERVE]
Use the 6 Circles Method:
1. What you sell
2. Problems you solve
3. Outcomes you deliver
4. Your unique positioning
5. Adjacent topics
6. Entities to associate with
Focus on: gaps competitors miss, programmatic opportunities.// Landing Page Copy
Use the Direct Response Copy skill.
Positioning angle: [CHOSEN ANGLE]
Brand voice: Reference voice-profile.md
Target audience: [SPECIFIC AUDIENCE]
Write landing page copy with:
- 3 headline options
- Hero section
- Problem/Solution sections
- Social proof sections
- CTA sections// Email Sequence
Use the Email Sequences skill.
Trigger: [LEAD MAGNET NAME] download
Goal: [CONVERSION GOAL]
Brand voice: Reference voice-profile.md
Write 7-email welcome sequence following:
DELIVER → CONNECT → VALUE → VALUE → BRIDGE → SOFT → DIRECT// Expert Review Checkpoint
Spin up task-based agents to review this:
1. Agency Growth Expert
2. SEO Specialist
3. Conversion Expert
4. [Industry-specific expert]
Each analyzes from their perspective.
Synthesize: Where do they agree? What needs work?Three paths forward. Choose your own adventure.
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